Marketing campaigns management
Marketing campaigns.
iCRM has all the features necessary for effective marketing campaigns management. Is supports both email and outbound voice call campaigns. A special Campaigns view allows managing your marketing campaign and their statuses.
The Campaign form consists of two screens, one for the email and other for calls campaign.
Email campaigns.
In order to make your email campaign effective your contacts should be united into different mailing lists.
Mailing lists are created for precise client segmentation. Each list has own type, what makes them a powerful client segmentation tool.
Each contact may be included into an unlimited number of mailing lists, allowing one person to be included into "Old clients", "Women", and "Potential product A buyers" at once;
Having your clients split into different categories you will be able to send them laser targeted email messages improving the campaign conversion rate.
Email messages are built based on templates. One of the most powerful benefits of the template based emails is that you may use the data stored in the CRM database to personalize your emails to the necessary extent. The template builder will help you to insert the CRM data to the places you want, and to design how your message should look.
Templates are easy to create using Email formats; It is up to you to decide if you want to use html or plain text.
Call campaings.
iCRM allows planning your call lists, tracking call statuses, and putting to the CRM database the call outcomes.
The Call Campaign tab of the Campaign form allows choosing several clients to call to, and to prepare a conversation script to use as a call script or a checklist.
If your negotiation comes to success, it is easy to the client name link and to add a new order, a new comment or just a new event note.
If the negotiation is not as successful as that, you may just change the call status, and switch to other client in the list.
iCRM Campaigns management features benefits.
- Campaign planning. iCRM allows detailed planning of your campaigns and detailed analyzing of each campaign action before the actual campaign begins.
- Campaign outcomes collection and campaign history. After a campaign is conducted, it is very convenient to have a place where campaigns a stored along with their outcomes. First of all, because learning your mistakes help not to repeat them in the future.
- New campaign development. Your historical campaigns serve as great templates for planning and building your future campaigns.
The campaign management scenario supported by iCRM is
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